Samantha Matcovsky

Samantha Matcovsky is Director of Marketing and Communications at RiseWell Community Services, where she leads the organization’s strategic communication, brand positioning, overall outreach, and donor engagement. In her role, she oversees integrated marketing efforts across digital, media, and community engagement, helping to elevate RiseWell’s visibility and amplify its impact through thoughtful, mission-driven messaging. With a background in public relations, journalism, content strategy, strategic communications, and brand development, Samantha brings a strong focus on narrative-driven campaigns that connect mission to audience. Throughout her work, she prioritizes creativity and authenticity to support overall growth and shine a light on meaningful value. Prior to joining RiseWell, Samantha held diverse roles across agency and in-house settings, including co-founding a B2B software agency, managing public relations teams for visual artists and entrepreneurs, and interviewing interesting individuals across the world. She holds a Bachelor’s degree in English Language and Literature from Hunter College.